The concept of water: the success of the enterprise is created by the talents, successful enterprises is the perfect combination of system and culture
Mission: relying on science and technology, the protection of the natural environment, recycling of resources and promote sustainable development
Quality: well-designed, accurate first-class, improve service, customer satisfaction
Cultural concept: unity, ecstasy, truth-seeking, innovation
Development concept: to work together and common development; cultivators have their fields, traders have their shares
Spiritual philosophy: do not abandon, do not give up
Survival concept: innovation